This Is My Story of Letting Go, Lightening Up, and Building a Business in Midlife That Could Hold Real Life
WHEN I RECONNECTED WITH WHO I TRULY AM, EVERYTHING SHIFTED — MY INNER WORLD, MY WORK, AND THE WAY SUCCESS ARRIVED.
Life and work stopped being something I had to chase or fix.
It became something I could trust, enjoy, and fully experience.
That inner shift became the foundation of how I now work and live — and how I help women build businesses that actually function in today's world.
Hi, I’m Michaela Weaver — TEDx speaker, best-selling author, online business specialist, and Master's-level executive coach.
For decades, I watched capable, high-performing women reach midlife with full lives — yet an underlying sense that something wasn’t quite landing.
Accomplished. Experienced. Still circling.
I knew that feeling intimately.
By the age of 29, I had built a £500k consultancy business. At 31, my husband left, I was raising a baby alone, and my nervous system collapsed. That business — and the identity built around it — fell apart.
Rebuilding from that place taught me something no qualification ever could: how businesses succeed or fail when real life — and WHO we are — intervenes.
That experience didn’t just change me personally — it fundamentally shaped how I see and diagnose patterns, decisions, and misalignment in business.
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ASSOCIATIONS & MEMBERSHIP
This is the story.
For over 25 years, I worked as a management consultant and executive coach, partnering with start-ups, corporate teams, and public-sector organisations including the UK Cabinet Office.
My work focused on systems, performance, customer experience, decision-making, and behavioural change — long before online coaching became an industry.
I designed training programmes, structured learning pathways, and helped leaders translate strategy into action — not just conceptually, but operationally.
From the outside, I was thriving.
Internally, I was driven by a quiet, relentless pressure — always doing, always adapting, always earning my sense of safety.
No one saw that strain.
I grew up asking big questions.
My father was a physicist; debate and curiosity were normal.
But a childhood move from London to rural Wales left me feeling uprooted and uncertain.
Without realising it, I learned to work hard in order to feel safe.
That belief quietly shaped decades of my life.
I became highly capable — and inwardly unsettled.
Excellent at adapting. Increasingly disconnected from myself.
No matter how much I achieved, something still felt just out of reach. So I compensated. By doing more. Thinking more. Giving more.
Raising children alone while running a business built resilience — and it also deepened the disconnect.
I was functioning.
But I wasn’t present in my own life.
I didn’t yet understand that what I was searching for wasn’t missing from the world — it was buried beneath constant mental noise.
I worked hard — I worried harder.
My inner experience bore little resemblance to the life others saw.
I worked hard, played hard…
I also worried hard.
MY MIND HAD TAKEN ME DOWN A LABYRINTH OF FEAR, AND SELF-DOUBT, FEELING SMALL IN A HUGE AND UNSAFE WORLD.
My inner reality was completely different to what others saw.
Laying the foundations for everything I teach today
My corporate years taught me structure, systems, design, process, clarity, and strategic transformation.
What they didn’t address was the inner mechanism driving behaviour.
When I finally understood how inner patterns and outer structures interact — how identity, pressure, and fear shape business decisions — everything changed.
That integration became the foundation of my work today. The 2-Track Method™ emerged from this understanding:
WHO you are and HOW you build.
Not as philosophy — but as applied practice.
The mantra in my childhood home was:
‘QUESTION EVERYTHING.’
Because of this, one of my core strengths is diagnosis.
I see quickly where something is misaligned — whether that’s an inner pattern driving over-responsibility or under-charging, or an outer structure that simply doesn’t fit the woman running it.
Most women don’t need more information. You need the right information at the right time.
You need specifics — applied to your real business and often the inner world shaping it — in real time.
This is the heart of my work.
My awakening wasn’t an escape from life.
It was the moment I could see clearly how much of my behaviour — and my business — was driven by unconscious narratives rather than reality.
The noise settled.
Not because I achieved something — but because I stopped mistaking thought for truth.
That clarity sharpened my perception. It changed how I saw people, systems, and patterns.
And it made something very clear:
Most struggle persists not because women lack capability — but because they’re building from distortion.
I came to see how easily the mind creates black-and-white stories — success or failure, safety or risk, enough or not enough — and how those stories quietly shape business decisions.
I recognised how self-protective patterns — what I call the mini-me —
drive overwork, self-doubt, and misaligned choices, even in very capable women.
At the same time, I could see what was happening externally.
Women were being pulled into online business models built on fear, urgency, and imitation — marketing trends and tactics that looked successful on the surface, but didn’t fit who they were or how they actually worked.
The result was inner conflict mirrored by outer structure — and businesses that felt fractured, forced, or perpetually unstable.
That is what my work addresses now.
Helping women see clearly, dismantle what doesn’t belong, and build online businesses that are coherent, grounded, and genuinely sustainable.
3 Years after this shift
Three years after this shift, I travelled solo across Spain by motorbike — not to escape, but to live what I had integrated.
Later, I worked remotely from Thailand, laptop strapped to a bike, proving that aligned business can support freedom rather than consume it.
These weren’t lifestyle choices. They were stress-tests.
Five years ago, I built my first online wellbeing business from £0 to £250K in 12 months.
Not through hustle.
But through clarity, structure, and disciplined decision-making.
Before creating The Awakened Business Journey, I founded The Alcohol Coach — a global platform supporting thousands of women.
It remains proof of what becomes possible when inner clarity meets robust business design.
This is for you if you want...
A business that reflects who you are becoming — not who you were five years ago.
You're ready to develop the WHO:
• Deep self-discovery
• Inner steadiness, presence and confidence
• Truth, peace, fulfilment
• A way of working that honours your energy and your lived wisdom
• To stop overthinking and finally trust yourself in business
And you're ready to master the HOW:
• Clean messaging that attracts aligned clients
• A clear, simple signature offer
• Visibility that feels natural — not forced
• Pricing that reflects your value
• Systems that support freedom, not overwhelm
• Consistent income rooted in clarity, not chaos
How I work matters...
I don’t run large, anonymous programs. I work directly with the women I take on.
There are no “lost in the room” Q&A calls. This is real, human, relational, and high-impact coaching.
I keep numbers deliberately contained — typically no more than around thirty women at any one time — so the work stays precise, personal, and effective.
This work depends on attention, nuance, and relationship — and I protect that deliberately.
My work blends coaching mastery, online business strategy, digital marketing, and signature program design with the deeper inner alignment that midlife women are uniquely ready for.
This is not just business coaching. It’s the integration of high-level strategy with awakened presence — so your business becomes an extension of who you truly are.
When you stop forcing growth and start building from clarity, space opens.
In that space, things finally move.
If you’re ready for work that is precise, relational, and grounded in real experience, let's talk.
© 2025 Michaela Weaver. All Rights Reserved.
